The Age of Renaissance in OTT Platforms – A Critical Analysis of Web Series Family Man and Pataal Lok

Abstract

This paper would take a qualitative look at the popularity of web series on Over – The – Top platforms. With the advent of social media in the 21st century, and decreasing attention span of audiences, there was a rise of short content programs across platforms. But with the launch of Over -The -Top services especially Netflix, Amazon Prime, Hot star, Voot and many more, the long formats of storytelling are back on screen. Watching habits of viewers, emphasis on quality of content and production. Due to accessibility of the internet Over the top platforms are getting numerous viewership. Whether someone is traveling in flight, bus or car or working spaces, waiting outdoors or indoors, people are hooked up with their mobile phone’s screens and catching their favorite new episode of a series or any movie. The objective of the study will be to explore reasons for the popularity of web series that has given a new lease of life to long format content. The researcher would assess reasons behind developing of new likeliness for long form content among viewers with coming of OTT platform which was possible due to binge watching. The paper will deal with long format content available on the Over-theTop platforms. The study will find the connection between resurgence of long format content and the various Over – the – Top platforms. It will discuss the future content of OTT services and find out the acceptance of Indian audience to watch Web – series as their main preference.