Delivery Channels in Indian Banking Sector: A Study of Rural Areas
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Abstract
Banking industry has undergone a paradigm shift in its business operations i.e., from branch and mortar model to branchless banking. Apart from traditional business models, new channels of distribution are being adopted from time to time. In this paper, an attempt has been made to analyze the adoption of new delivery channels since onwards. The paper also focused on the problems and challenges in adopting alternative delivery channels and suggested remedial measures.
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