A Study of Women Behaviour in Product Purchase through Online Shopping

Abstract

The Internet is gaining popularity with the passage of time. The growth and prosperity of internet services have been very high as compared to other technical communication. In 2020, India had over 749 million internet users all over the country and this figure is projected to grow to over 1.5 billion users by 2040 which shows big market potential in internet services. India was ranked as the second-largest online market worldwide in 2019. The survey also depicted that the majority of the people access internet services through their android phones.