Perception of Customers of Organized Retail Stores: A Case Study of Punjab State of India
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Abstract
The organized retail sector has developed quickly in India. It was initially limited to metro and large cities. This industry has gradually begun to reach rural areas. Punjab is not an exception to the growing popularity of the retail sector that has recently spread throughout the world. In Punjab, organized retail stores are becoming more and more popular. This research paper makes an effort to study recent scenario of organized retail industry of India and also to study the service quality through perception of customers of organized retail stores, specifically in Punjab.
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WEBSITES
http://punjab.gov.in/state-profile
www.jstore.org
http://pbplanning.gov.in/districts.htm
http://shodhganga.inflibnet.ac.in/
https://www.adityabirla.com/businesses/companies/aditya-birla-fashion-and-retail-limited
https://www.futureretail.in/businesses/hypermarket-supermarket.html