Food Delivery Apps and Decision Making: Navigating Information Overload among College Students in Delhi

Abstract

The advent of food delivery applications like Zomato and Swiggy has revolutionized the way individuals access and consume food. College students, especially those living in urban cities like Delhi, have easy access to internet connectivity and hence to these food delivery platforms. Such applications provide users access to an extensive variety of available options; from restaurants to cuisines and, even reviews and ratings. However, this abundance of choice can sometimes overwhelm users, leading to information overload, a state wherein users often encounter a surplus of information, leading to decision-making challenges and cognitive strain. The main objective of the paper is to find out whether food delivery applications like Zomato and Swiggy contribute to information overload among college students in Delhi. An online survey was conducted to capture various dimensions of information overload, including the sheer volume of options available on food delivery apps, the complexity of decision-making etc. The study’s framework is based on Individual Differences Theory and Uses and Gratifications Theory as they provide the conceptual base of the study.

The study has revealed that there is a prevalence of information overload among the youth while using food delivery applications like Zomato and Swiggy. The study also reveals that this abundance of information complicates the decision-making process when ordering food. The findings of this research will contribute to a deeper understanding of the complex dynamics between technology, information abundance, and consumer behaviour in the context of food delivery applications.